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Strategic Marketing for Consultants and Freelancers
Introduction
Strategic Marketing Helps Your Business—and Your Clients’, Too
Outbound vs. Inbound Sales
Short- vs. Long-Term Marketing
Marketing, Advertising, and Sales
What You'll Learn in this Course
Lesson 1: Developing Messaging
What the Best Pieces of Strategic Marketing Have in Common
Market to Specific Subgroups
Exercise 1: Narrow Your Focus
Exercise 2: Reflect on Your Ideal Client
Provide a Solution to Clients’ Challenges
Lesson 2: Strategic Marketing Tactics
The “How”
Tactic Type 1: Written Marketing Materials
Search Engine Optimization (SEO)
Tactic Type 2: Non-Written Marketing Materials
Lesson 3: Reaching Your Clients
Go to Where Your Prospective Clients Already Are
... Assuming You Know Where that Is!
Exercise 3: Where Your Prospective Clients Spend Their Time
Offer Help—Don’t Ask for It
Pitch Text Template
Pitch Tracking Template
Why this Approach Works
Lesson 4: Planning Your Strategy
Shift from Individual Pieces to a Strategic Plan
Exercise 4: Resources and Projected Costs
Organization and Planning
Generate New Content
Schedule Your Marketing
Exercise 5: Assess the Impact of Your Marketing
Conclusion
Next Steps
Thank You and Keep in Touch!
What the Best Pieces of Strategic Marketing Have in Common
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