To successfully market your business, you need a strategy. What if your strategy came from a place of generosity, openness, and joy?
You have your business set up and you’re ready to go. You know there are clients out there who would benefit from your skillset, but how do you find them – or better yet, how do they find you?
This course is practical and hands-on. You will think through tactics of how best to make prospective clients not only aware of your existence but to trust in your particular expertise. You will learn how to market yourself smarter by developing concrete strategies.
If you're a service provider looking to find your first client, or to expand your client base, then this course is for you.
Potential Clients are Plentiful
This course starts with the premise that there are lots of potential clients out there – there’s no restriction on the number of people who could benefit from your services. Freelancers and consultants shouldn’t have to fight for limited work because the work isn’t limited. And, there is no one exactly like you. You provide a service with a unique approach.
By the end of this course you will know where to locate and reach these prospective clients. You’ll have ideas of how to market your skills in ways that show that you can anticipate and solve your client’s problems. And, you’ll have a plan of action to secure clients now and in the future.
Course Content
Bonus Resources
Meet Your Instructor
Letitia Henville, PhD, is an award-winning instructor and freelance academic editor. She's also the author of the academic writing advice column Ask Dr. Editor, published monthly in University Affairs. Letitia has taught marketing, editing and writing for Editors Canada, the Editorial Freelancers Association, Simon Fraser University, the University of British Columbia, the University of Manitoba, the University of Toronto, and Wilfrid Laurier University.
Letitia's work can be found at letitiahenville.com.
